MapleMoon Project Portal
Design & Packaging Development
On Track
Complete Financial Overview
Total Relationship Value:
$23,701.27
Original Project Progress:
100% Complete & Paid
AFQA Project Status:
84% Complete - Elixirs + New Flavors In Progress
Last Updated:
February 11, 2026
Total Relationship Value
$23,701.27
Complete MapleMoon Portfolio
Original: $10,980 • Gap: $811 • AFQA: $11,910
Total Paid
$21,820.75
Original + Gap + AFQA Complete
38+ invoices, 100% payment rate
Current Invoice
$626.84
Elixirs AFQA Compliance (2 designs)
Plain + Spiced Carob Elixir - In Progress
AFQA Project Total
$11,909.82
26 Designs + 8 Icons + 2 Elixirs
Original scope: $10,029 PAID • Elixirs: $627 in progress • New flavors: $1,254 ready
Elixirs AFQA Compliance - In Progress
Plain + Spiced Carob Elixir compliance work underway. Barcodes received. Original 26-design scope 100% COMPLETE & PAID.
93% Complete (26/28 items done - 2 Elixirs remaining)
Project Progress
26 of 28 Items Complete
Bars (6)
Icons (8)
Bar CDUs (6)
Moons (6)
Moon CDUs (6)
Bananas
Banana CDU
Elixirs (2)
Original Packaging Project 100% COMPLETE
July 2024 - July 2025 • $10,980.21 Total Value • FULLY PAID
36 invoices completed, excellent payment history
Project Complete & Fully Paid
Total Value
$10,980.21
Total Paid
$10,980.21
Outstanding
$0.00
Total Invoices
36
Excellent payment history: All 36 invoices paid on time (100% payment rate). Last invoices: INV-0284 & INV-0285 (July 30, 2025) - Paid.
Paused Items: $1,410.36
Goji Bites 2-Pack + 5 other Eclipse Bites products (50% deposits paid, work on hold)
Note: Bananas and Moons moved to AFQA Compliance Project
Gap Period Work PAID
August - October 2025 • Transition Period • Completed
Invoice INV-0341: Paid
Continuation work between Original Project and AFQA Compliance. Payment received - thank you!
Amount Paid
$811.24
Status
Complete
- Moons 4-Pack (4 rounds) $353.72
- Bananas 4-Pack (3 rounds) $265.29
- Chilli Bar (1 round) $85.48
- Icons Set (1 round) $33.00
PAID
$811.24
Thank you for your payment!
AFQA Compliance Project 84% COMPLETE
January 2026 - February 2026 • Complete Packaging Redesign • 26 Designs + 8 Icons + 2 Elixirs
Original scope 100% COMPLETE & PAID • Elixirs in progress
$11,909.82
Total Project (inc. Elixirs)
$10,029.30
Original Scope - PAID
$626.84
Elixirs - In Progress
$24K+
Savings vs Full Redesign
💡 Understanding Our Rates
Click to expand ▼
50% MATES RATE
Applied to: Pure Carob Bar
Why: Long-term client discount on the master template that all other bars clone from. Recognizes the foundational design work benefits all 5 variations.
Why: Long-term client discount on the master template that all other bars clone from. Recognizes the foundational design work benefits all 5 variations.
25% MASTER TEMPLATE
Applied to: First in each category
Why: Reduced rate for creating the template that other designs in the category will replicate (e.g., Pure Carob Moon, Bar CDUs).
Why: Reduced rate for creating the template that other designs in the category will replicate (e.g., Pure Carob Moon, Bar CDUs).
15% CLONE RATE
Applied to: Flavor variations (5 other bars, 5 other moons)
Why: Minimal work required - just swap flavor name and adjust colors. Design template already created.
Why: Minimal work required - just swap flavor name and adjust colors. Design template already created.
100% FULL RATE
Applied to: New designs (2 brand new icons, Moon CDUs)
Why: Completely new artwork or first-time designs with no existing template to clone from.
Why: Completely new artwork or first-time designs with no existing template to clone from.
💰 Your Savings: This pricing structure saves you $24,000+ compared to redesigning everything from scratch at full rate. You benefit from our efficient template-based workflow!
Complete Pricing Breakdown - All 26 Products
SKU
Product Name
Amount
Pricing Type
BARS (6 designs) - Compliance Updates - Subtotal: $1,567.09 PAID (INV-0355) Files
MM_BAR_PCAR_50G
Pure Carob & Cacao Butter Bar
$626.84
Master Template (50%)
MM_BAR_GCOC_50G
Goji & Coconut Bar
$188.05
Clone (15%)
MM_BAR_CHIL_50G
Cayenne Chilli & Celtic Salt Bar
$188.05
Clone (15%)
MM_BAR_ASAL_50G
Salted Almond Bar
$188.05
Clone (15%)
MM_BAR_PMIN_50G
Peppermint Buckwheat Crisp Bar
$188.05
Clone (15%)
MM_BAR_HNUT_50G
Roasted Dark Hazelnut Bar
$188.05
Clone (15%)
MOONS (6 designs) - Compliance Updates - Subtotal: $1,567.09 PAID (INV-0359) Files
MM_MOON_PCAR_45G
Pure Carob & Cacao Butter Moons
$626.84
Master Template (50%)
MM_MOON_GCOC_45G
Coconut & Goji Moons
$188.05
Clone (15%)
MM_MOON_ASAL_45G
Almond Celtic Salt Moons
$188.05
Clone (15%)
MM_MOON_CHIL_45G
Cayenne Chilli Celtic Salt Moons
$188.05
Clone (15%)
MM_MOON_HNUT_45G
Roasted Hazelnut Moons
$188.05
Clone (15%)
MM_MOON_PMIN_45G
Peppermint Buckwheat Crisp Moons
$188.05
Clone (15%)
BAR CDUs (6 designs) - Compliance Updates - Subtotal: $2,350.63 PAID (INV-0356) Files
MM_CDU_BAR_PCAR
Pure Carob Bar CDU
$940.26
Master Template (50%)
MM_CDU_BAR_GCOC
Goji & Coconut Bar CDU
$282.07
Clone (15%)
MM_CDU_BAR_CHIL
Cayenne Chilli Bar CDU
$282.07
Clone (15%)
MM_CDU_BAR_ASAL
Salted Almond Bar CDU (BC: 0743966644733)
$282.07
Clone (15%)
MM_CDU_BAR_PMIN
Peppermint Bar CDU
$282.07
Clone (15%)
MM_CDU_BAR_HNUT
Roasted Hazelnut Bar CDU (BC: 0743966644771)
$282.08
Clone (15%)
BANANAS (1 design) - Compliance Update - Subtotal: $162.12 PAID (INV-0363) Files
MM_MUL_BANN_4PK
Bananas 4-Pack
$162.12
Compliance (25%)
MOON CDUs (6 designs) - New Design (100% New Product) + 5 Clones - Subtotal: $3,290.86 PAID (INV-0363) Files
MM_CDU_MOON_PCAR
Pure Carob Moon CDU
$1,709.55
BRAND NEW - Full Price
MM_CDU_MOON_GCOC
Coconut & Goji Moon CDU
$282.07
Clone (15%)
MM_CDU_MOON_ASAL
Almond Celtic Salt Moon CDU
$282.07
Clone (15%)
MM_CDU_MOON_CHIL
Cayenne Chilli Moon CDU
$282.07
Clone (15%)
MM_CDU_MOON_HNUT
Roasted Hazelnut Moon CDU
$282.07
Clone (15%)
MM_CDU_MOON_PMIN
Peppermint Moon CDU
$282.08
Clone (15%)
BANANA CDU (1 design) - 50% Mates Rate - Subtotal: $940.26 PAID (INV-0363) Files
MM_CDU_BANN_4PK
Banana CDU (4-Pack Shipper)
$940.26
50% MATES RATE
CERTIFICATION ICONS (8 icons) - 4 Updated + 4 New - Subtotal: $151.25 PAID (INV-0354) Files
ICONS_UPDATE
4 Updated Icons (Caffeine, Gluten, Vegan, Additive)
$30.25
25% COMPLIANCE
ICONS_NEW
4 New Icons (Organic, Sugar, Australian Made Map, 4 Wholefood Ingredients)
$121.00
BRAND NEW - Full Price
ELIXIRS (2 designs) - AFQA Compliance Updates - Subtotal: $626.84 IN PROGRESS
MM_ELX_PCAR_250ML
Plain Carob Elixir (250ml)
$313.42
25% COMPLIANCE
MM_ELX_SPIC_250ML
Spiced Carob Elixir (250ml)
$313.42
25% COMPLIANCE
TOTAL PROJECT
26 Designs + 8 Icons + 2 Elixirs
$11,909.82
Inc GST
PAID TO DATE
Original scope (26 + 8 icons)
$10,029.30
100% Paid
REMAINING
Elixirs (2 designs)
$626.84
In Progress
Project Timeline
⏰ Finalization Target: February 28, 2026 - Elixirs completion
Week 1
Bars (6 designs)
$1,567.09
COMPLETE
Week 2
Bar CDUs (6 designs)
$2,350.63
COMPLETE
Week 3
Moons (6) + Icons (8)
$1,718.14
COMPLETE
Week 4
Moon CDUs (6) + Bananas + Banana CDU
$4,393.24
COMPLETE & PAID (INV-0363)
Week 5
Elixirs (2 designs) - AFQA Compliance
$626.84
IN PROGRESS
Week 6
Final Review & Print-Ready Export
-
Final
Take Action on Your MapleMoon Projects
AFQA Original Scope - PAID
$10,029.30
26 Designs + 8 Icons
Bars, Moons, Bar CDUs, Moon CDUs, Bananas, Banana CDU, Icons
INV-0354, INV-0355, INV-0356, INV-0359, INV-0363
Bars, Moons, Bar CDUs, Moon CDUs, Bananas, Banana CDU, Icons
INV-0354, INV-0355, INV-0356, INV-0359, INV-0363
Elixirs - In Progress
$626.84
Plain + Spiced Carob Elixir
Barcodes received • AFQA compliance underway
Barcodes received • AFQA compliance underway
Complete Financial Picture
$23,701.27
View your complete MapleMoon portfolio across all projects. Export data, download reports, and track progress.
Common Questions
How is my pricing calculated?
Your pricing is based on a tiered rate system designed to save you money:
50% Mates Rate: Applied to the master template (Pure Carob Bar) as a long-term client discount.
25% Master Template Rate: For creating the first design in each category that others clone from.
15% Clone Rate: For flavor variations that use existing templates with minimal changes.
100% Full Rate: For completely new designs with no existing template.
This structure saves you $24,000+ compared to full-price redesign.
50% Mates Rate: Applied to the master template (Pure Carob Bar) as a long-term client discount.
25% Master Template Rate: For creating the first design in each category that others clone from.
15% Clone Rate: For flavor variations that use existing templates with minimal changes.
100% Full Rate: For completely new designs with no existing template.
This structure saves you $24,000+ compared to full-price redesign.
When will my designs be ready?
The original AFQA scope is 100% complete! Current progress:
Weeks 1-4 (Complete): All 26 designs + 8 icons - Bars, Moons, Bar CDUs, Moon CDUs, Bananas, Banana CDU, Icons
Week 5 (Current): Elixirs (Plain + Spiced Carob) - AFQA compliance in progress
We'll notify you when the Elixirs are ready for review.
Weeks 1-4 (Complete): All 26 designs + 8 icons - Bars, Moons, Bar CDUs, Moon CDUs, Bananas, Banana CDU, Icons
Week 5 (Current): Elixirs (Plain + Spiced Carob) - AFQA compliance in progress
We'll notify you when the Elixirs are ready for review.
How do I approve designs?
When designs are ready for review, you'll see an "Approval Required" banner at the top of this dashboard.
Click "Review Now" to see the completed designs. For each design, you can either approve it or request
changes with specific feedback. Once approved, designs move to the "Completed" column and the invoice
becomes payable.
What payment methods are accepted?
We accept payment through Xero's secure payment portal, which supports:
• Direct bank transfer (EFT)
• Credit/Debit cards (Visa, Mastercard)
• PayPal (where available)
Click the "Make Payment" button to access the Xero payment portal for the current invoice.
• Direct bank transfer (EFT)
• Credit/Debit cards (Visa, Mastercard)
• PayPal (where available)
Click the "Make Payment" button to access the Xero payment portal for the current invoice.
Questions About Your Projects?
We're here to help with any questions about the Original Project, Gap Period work, or the AFQA Compliance Project.
hello@handtomouse.org
Updated: Feb 11, 2026
Billing
Loading billing...
This week
Loading milestones...
Project Tracker
Loading stats...
Loading project tracker...
Assets and specs
| Loading assets... |
SKU and barcode reference
For manufacturer-share comms. Confirm with the print partner before each run.
| Product | SKU | Barcode | Status | Notes |
|---|---|---|---|---|
| Pure Carob Bar CDU | - | 0743966644696 | Paid | 50% master template |
| Goji and Coconut Bar CDU | - | 0743966127625 | Paid | 15% clone |
| Cayenne Chilli Bar CDU | - | 0743966644719 | Paid | 15% clone |
| Salted Almond Bar CDU | - | 0743966644733 | Paid | 15% clone |
| Peppermint Buckwheat Bar CDU | - | 0743966644757 | Paid | 15% clone |
| Roasted Hazelnut Bar CDU | - | 0743966644771 | Paid | 15% clone |
| Pure Carob Moon CDU | - | 0743966644641 | Paid | 100% master design |
| Coconut and Goji Moon CDU | - | 0743966644542 | Paid | 15% clone |
| Almond Celtic Salt Moon CDU | - | 0743966644566 | Paid | 15% clone |
| Cayenne Chilli Moon CDU | - | 0743966644580 | Paid | 15% clone |
| Roasted Hazelnut Moon CDU | - | 0743966644603 | Paid | 15% clone |
| Peppermint Buckwheat Moon CDU | - | 0743966644627 | Paid | 15% clone |
| Banana 4-pack | MM_MUL_BANN_4PK | 0743966127632 | Paid | 80g, NIP 320kJ/1600kJ |
| Banana CDU | MM_CDU_BANN | 0743966644665 | Paid | - |
| Pure Carob Elixir 250ml | MM_ELX_PCAR_250ML | pending | In progress | AFQA colour and copy in flight |
| Spicy Elixir 250ml | MM_ELX_SPIC_250ML | pending | In progress | AFQA colour and copy in flight |
Specification Tracker
All Blockers Resolved
No critical blockers. Original scope 100% complete. Elixirs compliance work in progress.
0
active blockers
| Loading specifications... |
Project Timeline
Days Until Deadline
--
Target: February 28, 2026
Assets & Specifications Library
📦 Central Asset Repository
All required specs, barcodes, and dimensions in one place. Items marked in red need your attention.
Final Deliverable Files
All completed design files for the MapleMoon AFQA project. Click to view or download from Google Drive.
All files linked to Google Drive - Click "View" to open any final print PDF directly. Files require Google Drive access permissions.
26
Designs Delivered
8
Icons Delivered
2
Elixirs In Progress
7
Categories
Bars (6 designs)
Pure Carob Bar
MM_BAR_PCAR_50G - Master Template
Goji & Coconut Bar
MM_BAR_GCOC_50G
Cayenne Chilli Bar
MM_BAR_CHIL_50G
Salted Almond Bar
MM_BAR_ASAL_50G
Peppermint Buckwheat Bar
MM_BAR_PMIN_50G
Roasted Hazelnut Bar
MM_BAR_HNUT_50G
Moons (6 designs)
Pure Carob Moons
MM_MOON_PCAR_45G - Master Template
Coconut & Goji Moons
MM_MOON_GCOC_45G
Almond Celtic Salt Moons
MM_MOON_ASAL_45G
Cayenne Chilli Moons
MM_MOON_CHIL_45G
Roasted Hazelnut Moons
MM_MOON_HNUT_45G
Peppermint Buckwheat Moons
MM_MOON_PMIN_45G
Bar CDUs (6 designs)
Pure Carob Bar CDU
MM_CDU_BAR_PCAR - BC: 0743966644696
Goji & Coconut Bar CDU
MM_CDU_BAR_GCOC - BC: 0743966127625
Cayenne Chilli Bar CDU
MM_CDU_BAR_CHIL - BC: 0743966644719
Salted Almond Bar CDU
MM_CDU_BAR_ASAL - BC: 0743966644733
Peppermint Bar CDU
MM_CDU_BAR_PMIN - BC: 0743966644757
Roasted Hazelnut Bar CDU
MM_CDU_BAR_HNUT - BC: 0743966644771
Moon CDUs (6 designs)
Pure Carob Moon CDU
MM_CDU_MOON_PCAR - BC: 0743966644641
Coconut & Goji Moon CDU
MM_CDU_MOON_GCOC - BC: 0743966644542
Almond Celtic Salt Moon CDU
MM_CDU_MOON_ASAL - BC: 0743966644566
Cayenne Chilli Moon CDU
MM_CDU_MOON_CHIL - BC: 0743966644580
Roasted Hazelnut Moon CDU
MM_CDU_MOON_HNUT - BC: 0743966644603
Peppermint Moon CDU
MM_CDU_MOON_PMIN - BC: 0743966644627
Bananas 4-Pack
Bananas 4-Pack (80g)
MM_MUL_BANN_4PK - BC: 0743966127632
Banana CDU
MM_CDU_BANN - BC: 0743966644665
Certification Icons (8)
Caffeine Free
Updated icon - 25% compliance rate
Gluten Free
Updated icon - 25% compliance rate
Vegan
Updated icon - 25% compliance rate
Additive Free
Updated icon - 25% compliance rate
Organic
New icon - Full rate
Sugar Free
New icon - Full rate
Australian Made Map
New icon - Full rate
4 Wholefood Ingredients
New icon - Full rate
Elixirs (2 designs)
Plain Carob Elixir (250ml)
MM_ELX_PCAR_250ML - TPP Cylinder 73x115mm
Pending
Spiced Carob Elixir (250ml)
MM_ELX_SPIC_250ML - TPP Cylinder 73x115mm
Pending
E-Commerce Website Proposal
Shopify E-Commerce Platform
Proposal - February 2026
Approved - 17 Feb 2026
Core Build
$13,206
Ex GST - After 20% Discount
Full price: $16,507 • You save $3,301
With All Add-Ons
$18,237
Ex GST - Complete Scope
Core + Subscriptions, Wholesale, Video, Insta, Xero
Existing Client Discount
20%
Applied Across All Line Items
Loyalty discount for ongoing partnership
Deposit to Start
$4,358
Inc GST - 30% of Core Build
Kicks off Week 1: Discovery & Setup
Core Build Breakdown 10 Line Items
Everything included in the core Shopify build
Line Item
Hours
Price (ex GST)
Shopify Store Setup & Config
8 hrs
$1,572
Setup
Theme Customisation & Brand Design
16 hrs
$3,144
Design
Content Pages (Home, About, Contact, FAQ + 13 more)
14 hrs
$2,751
Content
Klaviyo Email Setup (Welcome, Abandoned Cart, Post-Purchase)
6 hrs
$1,179
Email
GA4 + Meta Pixel + Conversions API
4 hrs
$786
Analytics
WooCommerce → Shopify Migration
10 hrs
$1,965
Migration
Copywriting & SEO Optimisation
10 hrs
$1,965
Content
Photo Art Direction & Image Prep
8 hrs
$1,572
Creative
Reviews Integration (Judge.me)
3 hrs
$590
Integration
Training & Handover (2 sessions)
5 hrs
$983
Support
Subtotal (84 hours @ $196.50/hr)
84 hrs
$16,507
Existing Client Discount (20%)
−$3,301
Total Ex GST
$13,206
GST (10%)
$1,321
Total Inc GST
$14,527
Optional Add-Ons Phase 1.5
Can be added during build or post-launch
Add-On
Hours
Full Price
With Discount
Subscription Box (Recharge)
10 hrs
$1,965
$1,572
Wholesale Portal (SparkLayer)
8 hrs
$1,572
$1,258
Hero Video Production & Embed
6 hrs
$1,179
$943
Instagram Shop Integration
4 hrs
$786
$629
Xero Accounting Sync
4 hrs
$786
$629
All Add-Ons Total (with discount)
32 hrs
$5,031
Payment Structure 30 / 40 / 30
Three milestone-based payments tied to deliverables
Milestone 1 - Deposit
$4,358
30% of core build (inc GST)
Due on approval to begin work
Triggers: Discovery workshop, Shopify setup, theme selection, content audit
Due on Approval
Due on approval to begin work
Triggers: Discovery workshop, Shopify setup, theme selection, content audit
Milestone 2 - Midpoint
$5,811
40% of core build (inc GST)
Due at design approval / content loaded
Triggers: Theme build complete, all product pages live in staging, email flows drafted
~Week 4
Due at design approval / content loaded
Triggers: Theme build complete, all product pages live in staging, email flows drafted
Milestone 3 - Launch
$4,358
30% of core build (inc GST)
Due on go-live
Triggers: Final QA, DNS switch, training sessions complete, site live
~Week 6–8
Due on go-live
Triggers: Final QA, DNS switch, training sessions complete, site live
Project Timeline 6–8 Weeks
Target: Late March - Early April 2026
Week 1
Discovery & Setup - Kickoff workshop, Shopify account setup, theme selection, content audit, sitemap finalisation
Deposit Due
Ready
Week 2–3
Design & Build - Theme customisation, homepage hero, product page templates, collection pages, navigation structure
Ready
Week 3–4
Content & Products - Product migration from WooCommerce, copy & SEO, photo direction, content pages built
Ready
Week 4–5
Integrations - Klaviyo email flows, GA4 + Meta Pixel, reviews (Judge.me), AusPost shipping, Stripe/PayPal/Afterpay
Midpoint Due
Ready
Week 5–6
Testing & QA - Cross-browser testing, mobile QA, checkout flow testing, speed optimisation, accessibility check
Ready
Week 6–7
Training & Handover - 2× live training sessions (product management, orders, Klaviyo basics), documentation
Ready
Week 7–8
Launch - DNS switch, go-live, post-launch monitoring, 2 weeks bug-fix support included
Final Due
Launch
Scope Details
What's included and what's not
Included
- Full Shopify store setup & configuration
- Custom theme design (MapleMoon brand)
- 17 content pages
- Product migration from WooCommerce
- Klaviyo email automation (3 flows)
- Analytics (GA4 + Meta Pixel)
- SEO optimisation & copywriting
- Stripe + PayPal + Afterpay
- AusPost shipping integration
- 2 training sessions + documentation
- 2 weeks post-launch bug-fix support
Not Included (Client Responsibility)
- Product photography (art direction included)
- Shopify monthly subscription ($39–$105/mo)
- Klaviyo monthly plan (free up to 250 contacts)
- Domain renewal & DNS management
- Ongoing content updates post-handover
- Paid advertising setup (Meta/Google Ads)
- Third-party app subscription fees
Ongoing Support Options
Post-launch retainer options
Mini Retainer
$590/mo
3 hours per month for updates, tweaks, new product additions, seasonal banners, and priority support.
Best for: Ongoing changes, seasonal promotions, regular product updates
Best for: Ongoing changes, seasonal promotions, regular product updates
Ad-Hoc Support
$196.50/hr
Pay as you go at standard hourly rate. No commitment, invoice per session.
Best for: Occasional updates, one-off changes, troubleshooting
Best for: Occasional updates, one-off changes, troubleshooting
Why Shopify + HandToMouse?
Speed to Market
6–8 week build vs 12+ weeks for custom. Launch before April 2026.
Self-Managed
You control products, stock, orders - no developer needed for day-to-day.
Grows With You
Subscriptions, wholesale, international shipping - add when ready.
Existing Partnership
We already know your brand, assets, and team. 20% loyalty discount applied.
Open guide in a new tab ↗ · Shoot date: Sun 24 May 2026
Shopify E-Commerce Research
Platform, Theme, App Stack & Competitive Intelligence
Core Build
$13,206
Inc GST, 20% existing client discount
Timeline
8 Weeks
~98 hours, late March/April 2026
Product Catalog
51 SKUs
20 products across 16 collections
Competitors Audited
9 Brands
AU health food DTC on Shopify
Theme Showdown
Updated picks: modern minimalism with strong product emphasis
100% reviews (78) • Food-optimized
$380 USD
- Ingredient icons & sliding flavor scales
- Creative display styles (stickers, patterns, shapes)
- Designed explicitly for consumables
- Quick buy, color swatches, image zoom
- 5 presets incl. Fizz, Candy, Aura
98% reviews (41) • Best value
$320 USD
- Dedicated "Mealtime" preset for food brands
- 50+ customizable sections
- Free lifetime updates & support
- Animation-rich, data-driven design
- Most affordable of the premium picks
100% reviews (27) • Wellness aesthetic
$320 USD
- Built-in ingredients & nutritional info sections
- Usage information & routines display
- Elegant minimalist aesthetic
- Trust badges, countdowns, promo popups
- EU translations (5 languages)
- Best for wellness/beauty positioning
New reviews • Warm minimalism
$350 USD
- Warm whites, intentional spacing, elegant grounding
- Lightweight & fast-loading, performance-first
- Designed for curated "slow commerce" brands
- 100+ features: cart, marketing, merchandising
- 3 presets (Etheryx, Ethereal, Ethernity)
- Best for artisanal/premium positioning
Also Liked (aesthetic inspiration)
Design elements to borrow for the chosen theme
Original Research (budget options)
App Stack
Phase 1 launches lean, Phase 1.5 adds wholesale & subscriptions
Phase 1: Launch
~$99/mo
Klaviyo
Email flows, abandoned cart, welcome series
Judge.me
Photo reviews, SEO snippets
Native AusPost
Calculated rates, label printing
Shopify Payments
1.75% + 30c domestic, inc Apple/Google Pay
Afterpay
BNPL, 66% sales uplift reported
Analyzify
Server-side GA4 + Meta CAPI
Phase 1.5: Growth
~$230-370/mo
Klaviyo (Scaled)
500-1k contacts, advanced segments
Judge.me Awesome
Carousel, Q&A, coupons
Starshipit
Multi-carrier, automation, up to 100/mo
SparkLayer
Wholesale B2B portal, ABN verification
Loop Subscriptions
Subscribe & save for snack boxes
Analyzify/Elevar
Enhanced attribution, consent mode
Product Architecture
20 products, 51 SKUs across 16 collections with full metafield schema
🍫
Carob Bars
6 flavours × 3 sizes
Single / 6-Pack / 12-Pack
Pure, Goji & Coconut, Cayenne, Almond, Peppermint, Hazelnut
Pure, Goji & Coconut, Cayenne, Almond, Peppermint, Hazelnut
🌙
Carob Moons
6 flavours × 3 sizes
4-Pack / 6×4-Pack / 12×4-Pack
Same flavour range as bars
Same flavour range as bars
🍌
Carob Bananas
1 product × 3 sizes
4-Pack / 6-Pack / 12-Pack
🧪
Carob Elixirs
2 flavours × 2 sizes
Single / 6-Pack
Plain Carob + Spiced Carob (250ml)
Plain Carob + Spiced Carob (250ml)
📦
Bundles
3-5 curated sets
Mix-and-match builder, "Carob Curious Starter", "Full Moon Box"
🎁
Gift Sets
2-3 options + gift cards
Price-tiered: $30 / $50 / $75
16 Collections
All Products
Carob Bars
Moons
Bananas
Elixirs
Bundles
Gift Sets
New Arrivals
Vegan
Gluten Free
Sugar Free
Organic
Caffeine Free
Best Sellers
Staff Picks
Subscribe & Save
Competitor Intelligence
Top 10 recommendations from auditing 9 Australian health food Shopify stores
1
Bundle Builder
"Choose Your Own" mix-and-match at a discount. Let customers mix Bars, Moons, Bananas, Elixirs.
Pana Organic, Macro Mike, Health Lab
2
Sample/Discovery Pack
Low-barrier entry point at $25-35. Converts first-time buyers into regulars.
Fodbods ($38), Health Lab ($26)
3
Subscribe & Save
10-15% off recurring orders. Critical for consumable snacks with natural replenishment cycles.
Nutra Organics (15%), Fodbods, Amazonia
4
Wholesale Trade Page
Dedicated /pages/wholesale with ABN form. Not a hidden email link.
All established brands
5
Certification Badges
Organic, Vegan, GF, Caffeine Free displayed above the fold on every product page and in header.
Fodbods, Amazonia, Pana Organic
6
Gifting Collection
Price-tiered gift boxes at $30/$50/$75. Strong for carob as an artisanal/health-conscious gift.
Byron Bay Cookie, Pana Organic
7
Named Bundles
Give bundles personality: "The Full Moon Box", "Carob Curious Starter", "Office Snack Pack".
Health Lab ("Busy Babe", "3pm Best Of")
8
Comprehensive Product Info
Ingredients, NIP, allergens, storage, certifications on every product. Table stakes for food DTC.
All 9 audited stores
9
Loyalty Program
Points-based rewards system. Add in Phase 2 via Smile.io or LoyaltyLion.
Macro Mike (points system)
10
Recipe Content for SEO
Carob recipes drive organic traffic and demonstrate product versatility beyond snacking.
Multiple brands use blog/recipe sections
Feature Comparison
| Feature | Carob Kitchen | Pana | Fodbods | Macro Mike | Nutra Organics | Health Lab | Amazonia |
|---|---|---|---|---|---|---|---|
| Subscribe & Save | ✗ | ✗ | ✓ | ✗ | ✓ | ✗ | ✓ |
| Bundle Builder | ✗ | ✓ | ✗ | ✓ | ✓ | ✓ | ✓ |
| Wholesale Page | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✗ |
| Sample Pack | ✗ | ✗ | ✓ | ✓ | ✗ | ✓ | ✗ |
| Loyalty Program | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ | ✗ |
| Certifications | ✓ | ✓ | ✓ | ✗ | ✓ | ✗ | ✓ |
| Gift Options | ✗ | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ |
Build Timeline
8-week phased build with 30/40/30 milestone payments
9h
Wk 1
15h
Wk 2
16h
Wk 3
19h
Wk 4
13h
Wk 5
12h
Wk 6
9h
Wk 7
5h
Wk 8
Milestone 1 (30%)
$3,962
Milestone 2 (40%)
$5,282
Milestone 3 (30%)
$3,962
Week 1
Foundation
9 hours
Dev store, theme setup, metafields schema, WooCommerce data export
Week 2
Products & Content
15 hours
CSV import, metafield data, product images, collections, tags, variants
Week 3
Theme & Pages
16 hours
Custom NIP/cert sections, homepage, about, FAQ, legal pages
Week 4
Integrations
19 hours
Klaviyo flows, Judge.me, payments, shipping config, Analyzify
Week 5
Bundles & Polish
13 hours
Bundle/gift setup, search config, mobile testing, accessibility
Week 6
Testing & QA
12 hours
Checkout flows, shipping calc, email triggers, analytics, redirects
Week 7
Launch Prep
9 hours
DNS, SSL, customer import, 301 redirects, GSC, Business Profile
Week 8
Go-Live
5 hours
Launch, error monitoring, test orders, analytics verification
Blockers & Action Items
These must be resolved before the Shopify build can begin
Retail Pricing Not Confirmed
All product prices (singles, 6-packs, 12-packs) need to be set by Dylan & Carli before product setup can begin.
Blocks: Product setup, variants, bundles, all pricing
Elixir Barcodes Missing
AFQA compliance at 30%. Elixir barcodes (EAN-13) needed for product pages and inventory tracking.
Blocks: Elixir product pages, barcode scanning
Product Photography
Confirm: using AFQA renders or commissioning a new product shoot? Need front, back, and lifestyle shots.
Blocks: Product pages, homepage hero, social
Brand Content Not Written
Our Story, Ingredients & Sourcing, Recipes, Blog — 4+ pages have no copy yet.
Blocks: 4+ content pages, SEO, brand narrative
Packaging Dimensions Unknown
Box weights and dimensions for each product needed for accurate shipping rate calculations.
Blocks: Shipping config, rate accuracy
Theme Preview
Full-page mockups of MapleMoon's storefront in each theme - click to explore
Quick Comparison
| Attribute | Shapes | Futurer / Basser | Normcore / Matte | Ethereal |
|---|---|---|---|---|
| Feel | Playful / Fun | Premium / Cinematic | Organized / Wellness | Warm / Artisanal |
| Nav Style | Standard + gradient stripe | Centered split, dark | Mega-menu + search bar | Centered, ultra-thin |
| Hero | Blob shapes + stickers | 100vh dark gradient | Split text/visual | Full-width photo overlay |
| Product Cards | 4-col, shape masks, quick buy | 2-col gallery, alt dark/light | 3-col, info tabs, ratings | 2-col, minimal, large images |
| Best For | Fun consumable brand | Premium positioning | Info-heavy wellness | Artisanal calm brand |
| Price | $380 | $320 | $320 | $350 |
Live Preview
Select a theme above to preview it here
Store Setup Form
Help us build your new Shopify store by filling in what you can below. Your progress saves automatically - come back anytime.
0%
Saved
Archive
Historical artifacts and reference material from earlier project phases. Each card links to the source content one click away.